Cookers Quick Fit came to me with looking for a solution for attracting new customers. I suggested that they may get a better response using postcards, with the impression of a personal message rather than a sales promotion. Since a postcard arrives already opened, your message can’t be ignored – even by people screening their mail over the bin. I had previously designed their logo and used this as the main focus on the front of the card. A leading cooker manufacturer were happy to have their images used in this promotion and supplied us with a range of high quality shots for use in the design, free of charge – great value for money.

The cards were printed in full colour on the front and black on the reverse on 330gsm artboard and gloss laminated on the front.