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		<title>Value for money: Newsletter</title>
		<link>http://www.janeboardman.co.uk/2009/07/27/value-for-money-newsletter/</link>
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		<pubDate>Mon, 27 Jul 2009 20:52:06 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
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		<description><![CDATA[Newsletters are a simple and effective way of advertising whilst giving news of interest to a special group. For the VfM newsletter (Value for Money) I used my customers&#8217; existing corporate brand for the overall design and added a few custom elements of my own with the &#8216;Procurement Stamp&#8217; and &#8216;Google like&#8217; headline. Check out [...]]]></description>
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		<title>Custom Character Design</title>
		<link>http://www.janeboardman.co.uk/2009/07/12/cid-change-invest-deliver/</link>
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		<pubDate>Sun, 12 Jul 2009 15:24:20 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
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		<description><![CDATA[CID&#8230; Change Invest Deliver
The CID campaign was an internally run promotion at a leading Housing Association to promote value for money. The CID concept is the product of a brainstorming session between the Value For Money Champions who ultimately decided that CID should be a character and there would be a teaser campaign before the [...]]]></description>
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