posters

CID… Change Invest Deliver

The CID campaign was an internally run promotion at a leading Housing Association to promote value for money. The CID concept is the product of a brainstorming session between the Value For Money Champions who ultimately decided that CID should be a character and there would be a teaser campaign before the launch of the new initiative.

And that’s were I come in. I took the Champions ideas and developed the CID character using Adobe Illustrator.

Working with the Communications Team, I developed the ‘Coming Soon CID’ which was posted on the company intranet as a teaser. To coincide with this I arranged for A2 and A3 teaser posters to be displayed around head office and local offices.

For the launch of the initiative I designed another range of posters explaining all about CID along with CID balloons and name badges to identify the CID Champions. The Communications Team launched the CID intranet page encouraging feedback and Value for Money suggestions from colleagues. The response was so great that we designed and published a CID newsletter to all colleagues promoting the savings achieved with some initiative.

The CID Champions later took their initiative to their customers at the annual Residents Open Day. With a community theme for the day the CID stall was dressed as a Newsagents. Working with the print team we produced comment cards, balloons, posters, pads, newsletters and news boards to dress the stall. With the exception of the balloons all printing was producing using the company’s internal Print Service offering exceptional value for money.

This project was a lot of fun to work on and very rewarding in terms of response and feedback.